Most businesses will initially spend top dollar at the time of their website launch for SEO, but the fact is SEO Optimization is a monthly task.

Experts agree that SEO keywords should be optimized every 3 months ideally but a minimum every 6 months. 

Some interesting stats on SEO and Rankings are:

  • 46% of all searches on Google are for a local business or local service (Search Engine Roundtable)
  • 25% of small business websites don’t have an H1 tag (Fresh Chalk)
  • 28% of local searches result in a purchase (Google)
  • The number of people that will buy locally after searching is 78% (Google)
  • SEO drives 1000%+ more traffic than organic social media. (BrightEdge)
  • 92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (Sparktoro)

With the current trends of voice searching like Alexa and Google Voice, SEO and being found is now more important than ever.

Did you know?

  • 55% of American households will have at least one smart speaker by 2022 (TechCrunch).
  • Globally, 1.1 billion smartphone users will use voice technology weekly (Google).
  • Voice search has a 20% market share of all Google searches in the US application (OC&C).
  • Websites with high domain and link authority tend to rank best in voice search (Backlinko)

Per Zero Gravity,

“Let’s start with one of our key understandings of Amazon organic rankings. We are talking about filter fields here. One thing we know is that where Google determines rankings based on content, website authority, and usability for the searchers, Amazon focuses search results based on conversions. This is because Google makes money off ads while Amazon makes a commission off the sale. Better-selling products tend to find their listings towards the beginning of the search results. You might ask how do we get to that point. Title tags are important but what really holds the most weight are filter fields. Filter fields tell Amazon to search what your product is. The more fields you can use to describe a product the better. An example of a filter might be color. For example, anyone searching for “blue t-shirts” will have a better chance of finding your product with the blue color field selected.”

With this said Alexa will rank your business differently than Google Voice. It is important to also optimize your Amazon pages if you are selling on Amazon. Google Voice relies on traditional SEO for ranking and recommendations.

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