Today we wanted to share with you the importance of adding Video marketing to your business.
Video marketing is an effective way to reach a wide audience and engage potential customers. It can help you build brand awareness, generate leads, and increase sales. Video marketing can also help you build relationships with customers, increase website traffic, and boost your search engine rankings.
Although the ROI on video marketing can vary greatly depending on the type of video, the audience, and the goals of the campaign, generally, video marketing can provide a high ROI. Some studies show that businesses can see an average of 200-300% return on their investment.
A few of the best video platforms your business should be looking at are:
YouTube
YouTube is the world’s most popular video streaming platform, with over 2 billion monthly active users. It is estimated that YouTube receives over 30 million visitors per day, and over 5 billion videos are watched every day. YouTube also has over 1 billion hours of video watched every day. In terms of revenue, YouTube is estimated to generate over $15 billion in annual revenue.
Vimeo
Vimeo is a popular video hosting platform that allows users to upload, share, and view videos. It has over 200 million monthly active users and over 1 billion video views per month. Vimeo also offers a range of analytics tools to help users track their video performance. These tools include detailed video analytics, such as total views, likes, comments, shares, and more. Additionally, Vimeo provides insights into audience demographics, including age, gender, and location. Vimeo also offers a range of marketing tools, such as the ability to create custom video playlists and embed videos on other websites.
Metacafe
Metacafe is a video-sharing website that was founded in 2003. It is one of the largest video-sharing websites in the world, with over 200 million monthly unique visitors. As of 2021, Metacafe has over 1.5 billion video views per month, and over 4 million videos uploaded. It is estimated that over 25 million people visit Metacafe each month. Metacafe has over 500 million video views per day, and over 10 million videos uploaded each month. Metacafe also has over 10 million active users and over 5 million registered users.
Dailymotion
Dailymotion is one of the largest video-sharing websites in the world, with over 3 billion monthly views and over 300 million unique visitors per month. It is the second most popular video-sharing website in France, behind YouTube. Dailymotion has over 300 million registered users and over 4 million videos uploaded each month. The site offers a wide variety of content, including music videos, sports, news, and entertainment. It also has a strong presence in the gaming community, with over 1 million gaming videos uploaded each month. Dailymotion also offers a variety of tools for content creators, including video editing, analytics, and monetization.
TikTok
TikTok is one of the most popular social media platforms in the world, with over 800 million active users worldwide. As of April 2020, the platform had over 2 billion downloads, making it the most downloaded app of the year. In the United States, TikTok is the most popular social media platform among teens, with over 60% of teens using the app. TikTok is also the most popular social media platform among Gen Z users, with over 70% of Gen Z users using the app. In terms of engagement, TikTok users spend an average of 52 minutes per day on the app, and the average user opens the app 8 times per day. In terms of content, TikTok is most popular for short-form videos, with over 500 million videos uploaded to the platform every day.
Brightcove
Brightcove is a cloud-based video platform that enables businesses to create, manage, and distribute video content. It provides a suite of tools for creating, managing, and delivering video content, including video hosting, streaming, and analytics. It also offers a range of services, such as video encoding, video editing, and video monetization.
Vidyard
Vidyard is a video marketing platform that helps businesses increase their video engagement and ROI. It provides analytics and insights into the performance of videos, including views, shares, and engagement. It also provides data on the demographics of viewers, including age, gender, location, and device type. Additionally, Vidyard offers tools to help businesses create, manage, and optimize their video content.
These are just a few of the common places businesses use to advertise and market their services.
If you are interested in starting a video marketing campaign, we would love to help. We can create effective videos as well as assist you with video advertising. Remember 15% of your fees are donated to charity.
